Vitamix

Vitamix is a luxurious brand that deserves an adequate social media presence. Therefore, we decided to upscale its digital platform and create different content circles. We established long-term relationships with food bloggers and influencers and encouraged them to share their day-to-day use of the Vitamix blender. We further expanded our mutual cooperation to include workshops and original recipe booklets. The content circles we created alongside the rich and food-appealing recipes, helped reinforce the brand's image as a professional, high-scale blender suitable for people who know their way around the kitchen.